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The WHY

To inspire our viewers to be the best versions of themselves through uplifting and relatable entertainment is very important to us, and our objective is to inspire our audience to chase self-growth, embody empathy, and discover true purpose.

LOVE WITHOUT LIMIT SO THAT OTHERS ARE INSPIRED TO SET THE WORLD ON FIRE!

Manipulation vs. Inspiration

There are only two ways to get people to act: manipulate them or inspire them.  Both are effective strategies, but only one is capable of generating a sale AND a  lifetime of loyalty.

Manipulations (dropping your price, having a promotion, using a scare tactic) can be very effective, but the gains are usually short term.  Over time, manipulations tend to get expensive - marketers must keep coming up with bigger and better manipulations sometimes at the expensive of profits and always at the sacrifice of developing loyal relationships with customers.

Apple, Harley-Davidson, Southwest Airlines, among others have learned to inspire their customers.  It's what has given all of them such amazing influence over their respective industries and our lives.  And they do it by communicating Why they do what they do - their purpose, cause or belief - before they tell you about What they do or What they sell. 

Credit goes to Simon Sinek.